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*MultiChoice Zimbabwe Supports PAP In Fighting Piracy*

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The MultiChoice network across Africa is supporting Partners Against Piracy (PAP), an international campaign against content piracy.

Piracy is believed to be depriving the international entertainment industry of as much as US$71 billion each year thereby threatening millions of livelihoods.

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MultiChoice Zimbabwe publicity and public relations manager Liz Dziva said content piracy involves the unauthorised acquisition, use, sharing or selling of copyrighted content. Said Dziva:

> PAP works to protect the livelihoods of the many creative personalities, broadcast professionals and all the other layers of legitimate employees, all of whom are determined to save the industry and support local economies.

> It seems that piracy of creative content is rising at alarming rates, especially since the onset of COVID-19 lockdowns, which forced many people to stay home and which resulted in a surge in demand for television and film entertainment.

> We in Zimbabwe’s entertainment industry are determined to clamp down on content piracy and we are looking to work closely with Partners Against Piracy in this fight.

> Piracy impacts the economy and the ability of our creative professionals to earn a living.

> It harms investor confidence and tax revenue and can also affect trade opportunities if we are seen as a country in which intellectual property is not respected and protected.

PAP is a Pan-African campaign to fight content piracy and works to protect the livelihoods of the thousands of creatives and broadcast professionals and support the local economy.

*More: H-Metro*

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