Eurowings Discover of Germany which has made a commitment to start flying into Victoria Falls starting on March 30 next year says it intends to market Victoria Falls.
The holiday resort will be the 5th destination in Africa for the airline that is wholly owned by Lufthansa Group.
Currently, Eurowings flies directly into Mombasa in Kenya, Windhoek in Namibia, Zanzibar in Tanzania, and Mauritius.
A meeting was held with tourism stakeholders in Victoria Falls on Thursday to cement partnership with the local industry in marketing destination Victoria Falls.
Lufthansa Group general manager Mr Andre Schults said there is a strong focus on Africa as a destination. He said:
Our next project is Victoria Falls and 30 March will be a big day. We are happy that Eurowings Discovery will start flying via Windhoek and we are very optimistic and positive regarding the booking outlook hence we are really looking forward to the 30th of March.
Eurowings Discovery is a new leisure long-haul airline of Lufthansa Group and we are really happy to support with this airline the restart of Zimbabwe and Victoria Falls tourism industry actively with this flight. Our commitment is that we will do what we can to market Victoria Falls but with local support. We need to increase the confidence of travelers.
He said the airline was impressed by the potential that this destination has and the number of German tourists coming into the destination. Germany is one of Victoria Falls’ significant source markets.
Mr Schultz said the route will benefit not only Victoria Falls but the whole Kavango Zambezi Transfrontier Conservation region.
Plans are underway to roll out a massive marketing and education campaign ahead of the coming of the airline both in Windhoek and Victoria Falls, for the industry to reach out to all source markets around the globe.