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Delta Beverages Launches New Beer Brand

Delta Beverages Launches New Beer Brand

Delta Beverages, a Zimbabwe Stock Exchange-listed integrated beverage company, last week launched a new beer brand, Sable Lager. 

Speaking at the launch of Sable Lager on 18 March 2022, Mr Iirimayi Muzorewa, Delta’s Marketing Director said:

What a wonderful and momentous day it is for Delta Beverages as we introduce a new lager beer to the portfolio of our well-loved brands, Sable Lager. Sable Lager is a culmination of many, many months of hard work by the entire Delta Lagers Team, our research and brand agency partners and we are confident that our consumers will enjoy, and wish it had come sooner, because of the unique proposition that it offers.

Mr Rinomhota, Delta Lagers General Manager said the “new Delta beer brand,” Sable Lager is part of the company’s long-term vision to develop and grow existing brands, additional regional and global brands to its portfolio, and the expansion of its existing pack offerings to traders and consumers.

In her remarks at the launch, Kundayi Pamela Mawema, Delta’s Marketing Manager Lagers, described Sable Lager as “smooth,” “easy drinking.” She said:

The launch of our smooth and easy drinking brand Sable Lager and I’ll repeat those words again, SMOOTH … EASY DRINKING, and I’m sure those of you that have already sampled our brand have experienced that smooth and easy drinking taste. My job tonight is to let you know about the journey we have travelled so far to get us to this point, where we launch to you, our esteemed colleagues, stake holder, business partners, members of the media and consumers.

To get here we have walked a long journey, filled with many experiences and learnings for us a business, and it goes a like this. My CEO, and his Group Management Committee, our Marketing Director and our Choir Master the General Manager for the Lager beer business. You gave us the chance to identify and pursue a new opportunity for the business. We sized this opportunity, and through research and validation, ensured that it would be lucrative for the business and our traders and definitely worth pursuing. Thereafter, we moved to identifying exactly who our group of target consumer would be. The likes of our influencers here Man Tawa, Voltz IT , Hilton. We had you in mind when we made this brand.

She added that the company targeted the young and modern generation.

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23 Comments

joe 1 month ago

rovai beers iri guyz but beer rose rakwira mutengo nhasi sorry guyz


joe 1 month ago

Sable has 4,6%,alcohol,by delta merchandiser joe......


yemkono 2 months ago

bvisay ka smell kema pfunde uye monyorawo percentage chaiyo yedoro renyu


cde 2 months ago

iri dai mandipa henyu nekuti mungandipedzere beer rangu...ndotoda kana ari macrates chaiwo


cde 2 months ago

iri dai mandipa henyu nekuti mungandipedzere beer rangu...ndotoda kana ari macrates chaiwo


Pashon 2 months ago

imarii lager iri


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simmy 2 months ago

Well done 👏 delta


Mpopoma 2 months ago

abubuye sizobunatha lana


🙄🙄🙄🙄🙄🙄 2 months ago

How about the HE who Did that aaaah 🙆 imi....
Ku lonja mega vakuru varipo
Harimwiki🤔


Soul jah love 2 months ago

Vote CCC kuti ugone kutenga mazicrate e Sable beer. Regai katsika kekuramba muchivhotera ZANU pf nekumwiramwara vamwe vana beer ravo .Chamisa ndiye CHETE ane solution yekuti beer rirambe ririmu fridge, Kwete hutongi we ZANU pf unoita kuti vanhu vakuru vaunganire 1 super ivo varipo 6.Ndiyo freedom here iyoyo? Saka varume nema baby iro basa, vote yako CHETE!!!
CCC for affordable beer and cool lifestyle


Headless chicken 2 months ago

Kuhunombora


Headless chicken 2 months ago

Ndukuda kunohu svasvanga nhasi chaiye


Headless chicken 2 months ago

Finally some good news, i hope zanu won't ruin this new highly intoxicating drinking beverage.made for the young like me to make us stop taking tuwakomana.i am very eager to have one in my hands


Yu 2 months ago

CCC Lager


chikiti.. musavengana 2 months ago

richiitavo mariiko since riri romuno medu..?


ngorima mushava 2 months ago

kuno kwaMutare qrt bought it $1.50 but it's nice 🍻beer , smooth drinking

Totito 2 months ago

Its other name is CCC


tv ting 2 months ago

regai timborinzwa kuti ririsei


Anonymous 2 months ago

Dai Delta iri iyo Zanu tingadai tava somewhere as a country, varume vane chido nezvavanoita


Figo 2 months ago

Very true... good,best, bad, worst times Delta always deliver

Vybz Kartel 2 months ago

Rinodhaka manigi chenjera kunonoka kumuka kuenda kubasa mangwana kana kuenda wakadhakwa


Purse 2 months ago

🤭🤭🤭🤭🤭🤭 mune nhamo baba vemwana uyu

ZIVHABA 2 months ago

Udza mhamha vako kuti ndatotenga crate. Ngavauye ndivadamure tichimwiramwira. ASI vasaita zviya zvavakaboita zvekuuya ne pant yakanga yakasonwa nezvidhende zve ma t-shirt e ZANU PF uye vasina kugeza.
Hey vakandibhowa zvikuru

Usakanganwa kuvaudza kuti doro ndatotenga kare. Ngavango smarter chete

Boe mu donhi wangu


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