Delta Beverages has introduced its new Chibuku Super banana flavoured sorghum beer.
The company said the Chibuku Super Banana Flavour variant is brewed with the same traditional taste profile as its sister brand but will offer a unique and carbonated well-balanced flavour.
Speaking at a launch of the product in Harare on Wednesday, Delta general manager sorghum beer business, Marshall Pemhiwa, said:
It is our firm conviction that we have developed a strong offering that is abreast with the latest trends.
This Chibuku Super banana flavoured variant offers a unique and carbonated taste experience, with a well-balanced flavour.
We aim to anchor the brand ethos of celebrating the bonds of friendship.
Pemhiwa said they have lined up various activities to launch the new brand countrywide. He said:
We look forward to an exciting launch, with several activities lined up for our consumers across the country.
This occasion alone gives me the confidence that the Sorghum Beer Business is firmly set on our robust plan of building brilliant brands, whose main goal is ‘to grow our business by offering our consumers brand experiences that play a meaningful role in their lives in a responsible way which is one of our key strategic pillars’.
We owe it to our consumers, who are the anchor of our business, to offer different products that will appeal to and satisfy their needs.
The portable 1.25-litre pet bottle has a shelf life of up to 21 days.